• Home
  • Politics
  • News
  • Business
  • Health
  • Entertainment
  • Sports
  • Lifestyle
  • Education
  • Opinion
Friday, 24 March, 2023
  • Login
topfmonline.com
 
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Health
  • Lifestyle
  • Sports
  • Education
  • Technology
  • Foreign
No Result
View All Result
topfmonline.com
No Result
View All Result
Home Technology

Brave and DuckDuckGo Now Let You Block Google’s Tracking on Articles

TOPFM NEWS by TOPFM NEWS
April 21, 2022
in Technology
A A
0
Brave and DuckDuckGo Now Let You Block Google’s Tracking on Articles
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter

When Google first rolled out its Accelerated Mobile Page (or AMP) protocol back in 2015, the search company promised that the tech would bring faster surfing to handheld gadgets everywhere. That may be the case, but what has also become clear in the years since is that AMP has become less about speed and more about ceding more power and more user data to a data-guzzling behemoth.

“AMP technology is bad for privacy because it enables Google to track users even more (which is already a ton),” search engine DuckDuckGo tweeted out Tuesday.

This newsletter comes from the future.

It was only a matter of time before some major players in the tech space figured out a way to bypass it.

That’s exactly what we saw this week when the privacy pros at Brave and DuckDuckGo announced two separate initiatives meant to undercut the extra tracking that Google lobs onto AMP-enabled web pages. Brave’s new feature, called “De-AMP,” will be enabled “by default” in the desktop and Android versions of its namesake browser (with iOS functionality in the works), according to a company blog posted Tuesday afternoon. Not long after that post went up, DuckDuckGo took to Twitter to announce that all of its apps and extensions would protect against AMP tracking, too.

“Google uses AMP to further entrench its monopoly, forcing the technology on publishers by prioritizing AMP links in search and favoring Google ads on AMP pages,” DuckDuckGo tweeted.

In that respect, the company is absolutely correct. While there’s full diatribes against AMP that you can read elsewhere, what you need to know is that AMP-enabled pages are ones where Google controls 99% of the embedded analytics and advertising tech by design—which means when those pieces of software gobble your data, it’s going straight into Google’s hands. You’ve probably come across one of these sites when you try to open, say, a story on some cool news site, only to open a Google URL that’s hosting that story instead.

DuckDuckGo’s tweet didn’t go into the specifics of how it plans to circumvent that tech, though Gizmodo’s reached out for additional details. The company’s tweet simply stated that when a person loads a Google AMP-enabled page using a DuckDuckGo app or browser extension, “the original publisher’s webpage will be used in place of the Google AMP version.”

Brave, meanwhile, offered a clearer picture of how De-AMP is expected to work. “Where possible,” the company explained in its blog, the browser will “rewrite links and URLs,” to prevent users from landing on those Google-fied versions of pages altogether. When that’s not possible, the Brave browser will watch webpages for potential AMP-ified code rendering onsite—if that’s spotted, it will stop loading the current page, and redirect users to the “true” version of that site, all before the page is even fully rendered. 

“An ethical Web must be a user-first web, where users are in control of their browsing, and are aware of who they are communicating with,” Brave wrote in its blog. Hopefully, this new update will make that a little bit easier. 

Related Posts

TikTok launches an elections hub in Kenya ahead of General Elections

TikTok launches an elections hub in Kenya ahead of General Elections

July 15, 2022
10
Facebook to allow up to five profiles tied to one account

Facebook to allow up to five profiles tied to one account

July 15, 2022
4
Source: Shoshana Wodinsky
Via: Gizmodo
Tags: Brave and DuckDuckGo Now Let You Block Google's Tracking
Previous Post

Fresh US sanctions hit Russian bank, oligarchs, crypto miner

Next Post

Dell G15 Gaming Laptop Goes Camo, Alienware Ships AMD-Refreshed Systems

Related Posts

TikTok launches an elections hub in Kenya ahead of General Elections
Technology

TikTok launches an elections hub in Kenya ahead of General Elections

July 15, 2022
10
Facebook to allow up to five profiles tied to one account
Technology

Facebook to allow up to five profiles tied to one account

July 15, 2022
4
Microsoft releases tweet-size exploit for macOS sandbox escape bug
Technology

Microsoft releases tweet-size exploit for macOS sandbox escape bug

July 14, 2022
9
Final Android 13 beta arrives ahead of its official launch ‘in the weeks ahead’
Technology

Final Android 13 beta arrives ahead of its official launch ‘in the weeks ahead’

July 14, 2022
2
Ex-CIA engineer Joshua Schulte convicted over massive data leak
Technology

Ex-CIA engineer Joshua Schulte convicted over massive data leak

July 14, 2022
2
Samsung Galaxy Z Fold 4 with model name SM-F936U certified by FCC
Technology

Samsung Galaxy Z Fold 4 with model name SM-F936U certified by FCC

July 13, 2022
2
Next Post
Dell G15 Gaming Laptop Goes Camo, Alienware Ships AMD-Refreshed Systems

Dell G15 Gaming Laptop Goes Camo, Alienware Ships AMD-Refreshed Systems

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

BROWSE BY CATEGORIES

  • Business
  • Education
  • Entertainment
  • Foreign
  • Health
  • Lifestyle
  • News
  • Opinion
  • Politics
  • Sports
  • Technology
  • Uncategorized

BROWSE BY TOPICS

2022 Budget Afghanistan akufo addo Amazon Apiate explosion apple AT&T Bawku Black Stars covid COVID-19 COVID 19 E-Levy facebook Ghana Police Service Google Government health Intel iphone Mahama Majority Microsoft Minority momo NDC news NPP Nvidia OMICRON Parliament police Russia security South Africa Taliban tech Tesla US UTAG vaccine vaccines Verizon WHO Xinjiang

Recent Posts

  • FDA issues alert on two eyedrops which have killed patients in US
  • Talks with China over $1.7bn debt positive, encouraging – Ofori-Atta
  • Donations to Appiate reconstruction being put to good use – Committee
  • Parliament to decide fate of Nana Addo’s new ministers today
  • I’m committed to serve’ – Kwabena Duffuor after filing NDC presidential forms

Recent Comments

No comments to show.

RECENT NEWS

  • FDA issues alert on two eyedrops which have killed patients in US March 24, 2023
  • Talks with China over $1.7bn debt positive, encouraging – Ofori-Atta March 24, 2023
  • Donations to Appiate reconstruction being put to good use – Committee March 24, 2023
  • Parliament to decide fate of Nana Addo’s new ministers today March 24, 2023

MAIN CATEGORIES

  • Business
  • Education
  • Entertainment
  • Foreign
  • Health
  • Lifestyle
  • News
  • Opinion
  • Politics
  • Sports
  • Technology
  • Uncategorized

Entertainment

FDA issues alert on two eyedrops which have killed patients in US
Health

FDA issues alert on two eyedrops which have killed patients in US

2 hours ago
0
  • ABOUT US
  • CONTACT
  • ADVERTISE

© 2023 Top Media Group - Powered by BackUp Data Systems

No Result
View All Result
  • Home
  • Politics
  • News
  • Business
  • Health
  • Entertainment
  • Sports
  • Lifestyle
  • Education
  • Opinion

© 2023 Top Media Group - Powered by BackUp Data Systems

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In