In an effort to lure iPhone users away, Google is rolling out its Switch to Android app in the Apple App store.
The app helps users more easily migrate data — think photos, videos and contacts — from an iPhone to Google’s Pixel phones, without the need for a cable when making the switch. Google will add support for other phone brands later.
The app, first spotted last week by TechCrunch, also lets users turn off iMessage so they can continue to get texts sent by iOS devices as standard text messages. For non-Pixel users making the switch, other ways to transfer iMessages to Android are available. (Note: Your message bubbles will change to green rather than iMessage’s blue, which can elicit strong responses from some people.)
The Switch to Android website says you can use a cable for transfers, which adds support for DRM-free music, audio, wallpapers, alarms, call logs, device settings and free apps.
By the end of the day, 10% of App Store users should have access to the Move to Android app, according to TechCrunch, which cited Google. The search giant expects the app will be available to all Apple users over the next few weeks.
Google didn’t immediately respond to a request for comment.