Ghana’s movie industry is not low, we need a marketing strategy – Kofi Adjorlolo

Veteran Ghanaian actor, Kofi Adjorlolo has refuted claims that the country’s film industry is struggling to stand on its feet and is currently collapsing.

According to him, there are promotional lapses that the country needs to fix and promote if the movie industry will bounce back to winning ways.

“Ghana movie is not down; actors are acting daily, producers are producing daily, work is ongoing daily. Rather, it is the promotion and marketing that is lacking – and we’ve got to fix that area,” Kofi Adjorlolo said in an interview on The Real Talk Podcast hosted by Elizabeth Essuman.

Kofi Adjorlolo further dismissed the assertion that Nigerian movies are more superior than movies that are produced in Ghana, arguing that quality productions were done long time ago by local talents.

“Though the Ghana movie industry may be having its own problems, it does not mean Nigerians made us.

“Ghana Films made Ghanaian actors,” he declared. “The Ghana movie industry and the movies we produced made us popular before Nigerian producers noticed and called us.”

He also added that Ghanaian movie stars worked really hard to achieve success in the country and should not be discredited for all their hard.

“Ghanaian actors earned their fame in their home country first.”