Through this unprecedented initiative between a broadcaster and a sports organization, CANAL+ and LALIGA will combine their expertise, technologies and enforcement capabilities in the fight against piracy. Already among the most committed and proactive players in this field, the two partners are taking their efforts to the next level to protect the sports ecosystem and its funding model, while continuing to deliver exceptional football experiences to fans.
The collaboration will enable both organizations to share intelligence, coordinate enforcement strategies and accelerate action against illegal distribution networks operating across multiple territories.
Protecting the value of sports content to safeguard the future of sport
Every illegal football broadcast deprives the entire sports ecosystem, both amateur and professional, of vital resources needed for its development, from funding youth academies and supporting clubs of all sizes to investing in audiovisual production that brings the world’s greatest sporting competitions to life on screen.
Piracy is no longer only a copyright issue; it has become one of the greatest threats to the sustainability of sport, undermining investment, innovation and the long-term value of audiovisual rights.
With sport at the heart of their growth strategies, CANAL+ and LALIGA are determined to intensify their fight against piracy and strengthen the protection of the sports content enjoyed by CANAL+ subscribers and LALIGA fans alike.
A landmark agreement that strengthens the longstanding relationship between CANAL+ and LALIGA
CANAL+, now present in nearly 70 countries, and LALIGA have built a longstanding relationship through the distribution of Spanish football. Beginning in France and progressively expanding across Europe, Africa and Haiti, this partnership has grown alongside CANAL+’s international expansion and the global popularity of LALIGA competitions.
This new strategic alliance represents a natural evolution of that relationship, extending cooperation beyond content distribution to jointly protect the long-term value of sports rights and support a sustainable future for the industry.
A landmark agreement that strengthens the longstanding relationship between CANAL+ and LALIGA
CANAL+, now present in nearly 70 countries, and LALIGA have built a longstanding relationship through the distribution of Spanish football. Beginning in France and progressively expanding across Europe, Africa and Haiti, this partnership has grown alongside CANAL+’s international expansion and the global popularity of LALIGA competitions.
This new strategic alliance represents a natural evolution of that relationship, extending cooperation beyond content distribution to jointly protect the long-term value of sports rights and support a sustainable future for the industry.
The partnership also reflects a shared commitment to promoting a healthier digital ecosystem, where innovation, investment and creativity are rewarded, and where fans can enjoy premium sports content with confidence.
Maxime Saada, CEO of CANAL+, stated: “The unprecedented scale of this partnership reflects the strategic importance CANAL+ attaches to the fight against content piracy. I am particularly pleased that our Group shares a common conviction with LALIGA, one of the sports leagues most committed to combating piracy: piracy undermines the entire sports ecosystem. By combining our anti-piracy expertise, we are significantly enhancing our ability to take action.
All players in the sports industry, without exception, and more broadly all stakeholders in the audiovisual and creative industries, have a role to play in tackling the scourge of piracy. CANAL+ is fully assuming its responsibility, and this partnership is a call for all industry players to do the same.”
Javier Tebas, President of LALIGA, detailed: “Piracy is one of the greatest challenges facing the future of sports, one that no organization can tackle this problem alone, which is why partnerships like this one are so important. By joining forces with CANAL+, we are bringing together technology, intelligence and operational expertise to protect the value of our competitions, defend the investment made by broadcasters and clubs, and ultimately safeguard the future of football.”
Source: Ameyaw Debrah
